SSG Marketing
CRM and Direct Marketing
Customer Relationship Management (CRM)
CRM is a comprehensive approach to customer interaction tailored to fit an organization’s philosophy and culture. SSG works with companies to ensure their CRM plan is smartly steered by business objectives, communications strategy, brand positioning and data-driven success measures.
Building a robust database and CRM program - the extent and depth of which are commensurate with a company’s needs – is critical to securing and retaining satisfied customers.
Direct Marketing / Database Marketing
The SSG team enjoys offering direct/database marketing to clients because it allows for precise customer targeting and personalized communication based on a customer’s needs, previous transactions and gathered data. It also allows for accountability, testing, analysis and database development. When used correctly, direct/database marketing can be an extremely efficient use of marketing dollars. It is highly selective, flexible and easily measured.
Customer Relationship Management (CRM)
CRM is a comprehensive approach to customer interaction tailored to fit an organization’s philosophy and culture. SSG works with companies to ensure their CRM plan is smartly steered by business objectives, communications strategy, brand positioning and data-driven success measures.
Building a robust database and CRM program - the extent and depth of which are commensurate with a company’s needs – is critical to securing and retaining satisfied customers.
SSG Process – sample CRM Flowchart:
Direct Marketing / Database Marketing
The SSG team enjoys offering direct/database marketing to clients because it allows for precise customer targeting and personalized communication based on a customer’s needs, previous transactions and gathered data. It also allows for accountability, testing, analysis and database development. When used correctly, direct/database marketing can be an extremely efficient use of marketing dollars. It is highly selective, flexible and easily measured.
Ann Arbor, Michigan